Customer Relationship Management

Customer Relationship Management (CRM) is a common area of concern for many organisations today. For many, take-up has been driven by a technology agenda in a, maybe, vain hope that the investments will drive up revenues by access to new customers or from increased cross-selling, through insights derived from the aggregated data that will be built up in the CRM systems.

Often, however, the investments do not bring the returns forecast.

Also, the Internet has wrought many changes by creating not only some new online competitors (often with substantial lower cost bases) but also new ways of communicating with, and servicing, clients at lower than previous cost.

For most organisations (especially those more traditional 'bricks and mortar' companies), re-evaluation of channel strategy is now essential to ensure that they retain their competitive differentiation and re-balance their efforts across on-line and off-line channels, and across a traditional and new channel partners. The core focus of any such re-evaluation should be to maximise the return on marketing investment (and so profitability).

Sixhills has a broad range of experience applicable in CRM, Business Intelligence and customer analytics and can help you to build an effective channel strategy.