© 2011 Sixhills Consulting LtdWhilst menacing revenues on the sell-side, Aggressive Sourcing can also create opportunities on the buy-side, where savings in excess of 20% are possibleBenefits of Aggressive SourcingSell-side ExpensesMarketing, Advertising & Sales ExpensesAgency Compensation• Advertising agency• Direct mail agencyAdvertising Media• TV and radio• Outdoor and other• Print (magazines/ newspapers)• SponsorshipAdvertising Production• TV• Celebrity talent• Radio and outdoors• PrintOnline Media• Internet website• idTV• MobileDirect Mail/Commercial Print• Pre-production• Pre-press• Artwork• Paper• Envelope printing• Commercial print• Forms printing• Lettershop• Postage• Freight• Storage• List rental/purchaseOther Marketing• Market research• Telemarketing• Catalogue and directory printing• Annual report printing• Promotion materials• Trade shows/ conventions • Public Relations• PublicationsSource: MMG Sourcing DatabaseIllustrativeSavings Through Aggressive SourcingExpense Base$ MM%SavingsDirect Mail/ Commercial Print2,59823%Advertising1,08313%Other Marketing1,44820%Agency Compensation24818%Advertising Production4018%Total5,41720%Perspectives on Business to Business RelationshipsP7
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