- 3 - Marketplaces: Contract Procurement and the Role of Advocacy Ed Chen, Sept 2000 © 2001 Sixhills Consulting Ltd & Author market tools for forecasting demand and analysing probability of bid acceptance. They will develop recommendations around specification packages and optimised pricing. They will provide basic customer relationship management functions. And in offering this enhanced functionality, e-marketplaces will predominately advocate in order to remain effective. Ed Chen, Sept 2000
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